Pet Fair Asia 2026 carried a different kind of significance for MAG. Beyond products, we brought a 10,000-plus-kilometer traceability journey straight to the show floor. Recently, the 28th Pet Fair Asia wrapped up at Shanghai New International Expo Centre (SNIEC), where more than 2,600 pet brands from around the world convened across 320,000 square meters of exhibition space. Setting aside the conventional product booth, MAG debuted a global ingredient traceability booth themed "Explore The Globe, Trace Back For Love". We hope to pull the origins we've walked in person and the stories we've documented behind the lens out from the screen and place them right in front of our visitors.
Guided by the caring philosophy of "Let's give it more," MAG is rooted in China, sourced globally and shared with the world — dedicated to bringing premium pet health products to pet families everywhere.
The brand follows EU-aligned international production standards and operates a globally connected system spanning China, Hong Kong (China), and the UK — covering core manufacturing, intellectual property management, and high-end R&D partnerships. Bringing together global expertise, MAG works in close partnership with the world's leading ingredient companies — Lallemand of Canada, Lonza of Switzerland, Hilmar of the United States, Ingredia of France, Aker of Norway, DSM of the Netherlands and Kaneka of Japan — anchoring its promise of quality with a world-class supply chain.
MAG traveled more than 10,000 kilometers to three core ingredient origins and produced a trilogy of cross-border traceability documentaries. The cameras went inside Hilmar (the United States) production base, Lonza (Switzerland) American facility, and Lallemand (Canada) global headquarters — going deep into the extraction and purification processes behind three core ingredients: lactoferrin, undenatured Type II collagen (UC-II), and Boulardii yeast probiotics. The aim was to reveal the ingredient science behind premium pet nutrition. The traceability series is now officially streaming on Bilibili, so even those who couldn't attend the fair can follow the lens straight to the source.
At this Pet Fair Asia, the global ingredient traceability booth screened the documentaries alongside immersive sourcing exhibits, making visitors experience the rarity and hard-core craftsmanship behind raw materials — and see, with their own eyes, where each supplement's quality truly begins. And the traceability journey doesn't end here. Ingredients of MAG products are sourced from the tier of global industry leaders. By controlling quality at the source, we make sure every bite of nutrition is backed by proof. Promising results, Proving with evidence.
Throughout the show, MAG invited R&D scientists from leading global ingredient partners, university professors, third-party testing experts, and supply-chain collaborators for on-site expert sessions. Tailored for pet store owners and regional distributors, the talks decoded global pet nutrition trends and the formulation science behind MAG’s products — balancing science-backed education for everyday pet parents with hard-edged insights for industry channels. Every session played to a full house, with standing-room-only crowds and highly energized Q&A exchanges. Complementing the talks, the pavilion activated a Traceability Check-in Trail, where visitors can get MAG traceability limited-edition merchandise — an immersive way to experience MAG’s craftsmanship: ingredients you can trace, and quality you can see.
Alongside the traceability booth, MAG also ran its U+ series booth at this fair. U+ series include immunity, joint, gut, heart, eye, and mood support. Together, the two pavilions form "From Source to Shelves" display, laying out the complete journey from global raw-material sourcing and science-led formulation to finished products. MAG was also honored to take home two awards at Pet Fair Asia 2026 which are "Annual Best-Selling Nutrition & Health Brand Award" and "Annual Product Design Award". To us, this hornor represents far more than industry recognition. Instead, they reflect the trust that pet professionals and pet parents place in MAG's global operating footprint and transparent-quality philosophy, and they are a responsibility to keep raising the bar.
We know that pet parents care about more than just what a supplement does. What's more, they want to know where every ingredient comes from and how it's made. That is exactly why MAG keeps traveling to global ingredient origins and sharing our supply-chain story openly and truthfully. We hope to turn traceability into action behind our commitment to science-based pet care. Looking ahead, we will keep improving our global traceability system. Through transparent and professional supply-chain practices, we aim to work alongside industry partners to advance China's pet nutrition sector towards higher standards and precise nutrition. Guided by a truly global perspective, we will continue living our brand purpose, championing a shared, worldwide commitment to pet health, co-creating a better world for pets with pet lovers everywhere, and giving pet families across the globe safer, higher-quality choices for lifelong pet wellness. Thank you to every pet parent who places their trust in us, and to every industry partner walking this road with us. Let's give it more. The traceability journey doesn't end here. We'll keep going, source by source, bowl by bowl.