MAG

MAG — Let's give it more.

Launched in 2012 under Shengjinhe Group, MAG is a pet health brand headquartered in China with a global footprint. Guided by the caring philosophy of "Let's give it more," MAG is rooted in China, sourced globally and shared with the world — dedicated to bringing premium pet health products to pet families everywhere.

The brand follows EU-aligned international production standards and operates a globally connected system spanning China, Hong Kong (China), and the UK — covering core manufacturing, intellectual property management, and high-end R&D partnerships.

Bringing together global expertise, MAG works in close partnership with the world's leading ingredient companies — Lallemand of Canada, Lonza of Switzerland, Hilmar of the United States, Ingredia of France, Aker of Norway, DSM of the Netherlands and Kaneka of Japan — anchoring its promise of quality with a world-class supply chain.

Looking ahead, MAG will continue to pursue its brand vision with a global perspective, championing better pet health worldwide and creating a brighter world of pets for everyone who loves them.

In recent years, cats and dogs, as the mainstream types of pets in China, have shown a steady growth trend in population. With the increase in per capita household income and people's growing attention to pets' physical and mental well-being, pet owners are more inclined to improve their pets' diet and nutrition levels, while also paying greater attention to their social needs.

With its profound understanding of pet health and continuous technological innovation, MAG brings together global R&D expertise, leverages cutting-edge development technologies, exquisite craftsmanship, scientifically balanced nutrition, and pure natural ingredients. It constantly pushes the boundaries of product technology to provide pet owners with higher-standard, better-quality premium pet nutritional supplements.

After more than a decade of deeply engaging with user needs, MAG has earned customer satisfaction through consistently stable and high-quality products. According to survey data, MAG's brand awareness and mention rate rank TOP among high-end brands in the same industry, earning it the certification of "Leading Brand of High-End Pet Nutritional Supplements." This certification is a strong testament to MAG's leadership position in the pet nutritional supplements field, as well as an affirmation of its high quality and innovative spirit.