At this Pet Fair Asia, we brought a matrix of professional lectures spanning the five-day exhibition to our booth area: interpretation of patented ingredients from global ingredient giants, feeding efficacy studies by university teams, compliance evaluation and analysis by third-party testing agencies... Nearly 40 keynote speeches were delivered consecutively at the booth, laying out the scientific logic and global supply chain behind each MAG product completely before everyone. We hope to take advantage of this opportunity to present an open class on "scientific pet raising" for pet industry.
On August 19, the opening day of the exhibition, MAG held a strategic signing ceremony with Lallemand Inc. on site, becoming the focus of attention. Lallemand is a century-old global leader in the field of microbiology and the exclusive holder of the original strain of Saccharomyces boulardii CNCM I-1079. This signing has elevated our cooperation with Lallemand to a deeper level of joint technology research and product co-creation. Throughout the history of global probiotics R&D, Saccharomyces boulardii is the only yeast-based probiotics recommended by the World Gastroenterology Organisation and applicable to both human healthcare and pet nutrition. As the exclusive authorized user of Lallemand Inc.'s Saccharomyces boulardii in the pet industry, we have introduced MAG Classic Saccharomyces Boulardii Yeast Probiotics to specifically alleviate common gastrointestinal problems in pets. For us, this signing is both a public endorsement of our supply chain relationship and another milestone in our long-term cooperation with top global ingredient suppliers.
During the exhibition, we specially invited multiple overseas experts to be on-site to conduct keynote lectures, illustrating raw material patent technologies and clinical application data for audience. Dr. Susca Francesca, DVM from Lallemand Inc., shared insights on the role of Saccharomyces boulardii probiotics in pet gut and digestion. From strain characteristics to clinical validation, she systematically explained the application value of this globally validated strain, and MAG Classic Saccharomyces Boulardii Yeast Probiotics is the real application centered on this very strain.
Kévin Ransbotyn, General Manager of Alliance Nutrition Group, analyzed the technical pathway of microencapsulated fish oil powder in pet health nutrition, providing a professional interpretation of the stability and absorption efficiency of Omega-3. This technical direction has also laid a foundation for high absorption rate pursued by MAG Ultra-concentrated Natural Fish Oil. Takuya Hiramatsu, Asia-Pacific Director of Lonza, took the stage again, combining the immunomodulatory mechanism of UC-II to further illustrate its clinical data in joint health, providing a deeper academic annotation for the core ingredient advantage of MAG Fast Joint Health 1+1. Together with our team, these overseas experts intuitively demonstrated the advantages of MAG's transparent supply chain through immersive traceability interactions, enabling professional audience to understand the scientific research logic behind MAG products from a global perspective.
Meanwhile, we also invited scientific research teams from universities such as Shandong Agricultural University and Nanjing Agricultural University to participate. Shandong Agricultural University team conducted scientific demonstrations on how reduced coenzyme Q10 empowers heart health in dogs and cats, while Nanjing Agricultural University team, based on feeding trials, released on-site an empirical study on how MAG Joint Health Medical Care Edition improves pet joint health. From techno-sharing of raw material companies to empirical verification of university teams, these lectures formed a scientific connection from raw materials to physical application, which also resonated with raw material origins, actual factory scenes, and quality chains displayed in our booth's "Explore the Globe Trace Back for Love" activity.
From "talking effects" to "testing with evidence", and from "marketing persuasion" to "scientific dialogue", through to the source transparency of "tracing back for love", we hope to continuously deepen the trust between us and consumers through these professional sharings with information depth. Pet Fair Asia 2026 has concluded, but the signal conveyed by our lectures continues. Rooted in China, sourced globally, we will take global supply chains as our foundation and global operation systems as our support, joining hands with top global ingredient partners to precipitate the brand philosophy of "Let's give it more" into a traceable, verifiable, and sustainable global practice.